Its been few years that I have taken over my family business. There is something which is very hard to understand here is the sudden trend that hits the country and people go crazy over it. Its been almost 6 months and all I see in the market is Spongebob. T-shirts, Pj's to pens and pencils and the list could go on all one wants is Spongebob. As much as I liked the character I am getting tired of it now.